The latest celebrities and media personalities to throw their support behind the #KrushGoodness project are Thembi Seete, Ayanda Thabethe, Leanne Manas, Brent “Good Things Guy” Lindeque, Shona Ferguson and Heather Hook. The #KrushGoodness project will see 20 000 children across South Africa receiving a brand new pair of school shoes to better equip them for the school year ahead.
Miantha Roux, Marketing Manager: Beverages – Clover, is thrilled to have even more well known and loved South African personalities on board with the project. “The response we received from South Africa upon announcing that the #KrushGoodness project was back for a second year was phenomenal. And to now have even more celebrities who represent goodness joining us as part of the #KrushGoodness Krew is something very special and will allow us to spread the goodness even further,” says Roux.
In October 2018, Clover Krush announced that the #KrushGoodness project had returned and the brand put out a call for South Africans to nominate schools whose children are most in need of school shoes. In December 2018, the 20 schools that received the most nominations were announced. They are:
- Buladitshaba Primary School, Gauteng
- Thembalihle Primary School, Gauteng
- Kgotlelelang Primary School, Gauteng
- James Nkosi Primary School, Gauteng
- Boiketlo Primary School, Limpopo
- Mponegelo Primary School, Limpopo
- Moriting Primary, Limpopo
- Sandzile Primary School, Mpumalanga
- Mgwenyane Primary School, Mpumalanga
- Takheleni Primary School, Mpumalanga
- Livangeli Primary School, KwaZulu Natal
- Sikhona Primary School, KwaZulu Natal
- Iziko Primary School, KwaZulu Natal
- Zithuthukise Primary School, KwaZulu Natal
- Mzimhlophe Primary School, Eastern Cape
- Phakama Primary School, Eastern Cape
- Enkwenkwezini Primary School, Eastern Cape
- Intshayelelo Primary School, Western Cape
- Mokone Primary School, Western Cape
- Siyabulel Primary School, Western Cape
Over the next few weeks the 20 000 pairs of Smart Steps school shoes will be distributed across these nominated schools. Seete, Thabethe, Manas, Lindeque, Ferguson and Hook join fellow celebrities Connie Ferguson, Zenande Mfenyane, Rami Chuene, Lalla Hirayama, Letshego Zulu and Dineo Ranaka as part of the Krush Goodness Krew who will visit the various schools.
The shoe partner for the campaign is Smart Steps by Novita Shoes. In addition to being Proudly South African, Smart Steps are strong, reliable, tough and comfortable – the ideal shoe for young learners.
Eugasen Reddy, Managing Director of Novita Shoes, is glad to be involved with the project for a second year. “Having seen, first hand, the impact that this project had on children in need, there was no question about us wanting to be a continual partner of this great initiative. The #KrushGoodness project is aligned with Novita’s vision of empowering the youth of South Africa. By supporting our youth, we are contributing to educating our children who are the future of our country. The real gift of gratitude is seeing the joy and appreciation from kids less fortunate and the Novita team are very grateful to be a part of that amazing journey once again. A single pair of school shoes to a child symbolises pride, creates excitement, and gives confidence which positively transforms their lives. By investing in a pair of school shoes, you encourage a child to walk his pathway to education and success,” Reddy notes.
According to Stats SA, approximately 70% of learners walk to school every day, many of whom walk barefoot or with damaged shoes. The #KrushGoodness project will make a sustainable difference in the lives of 20 000 learners across South Africa, giving them the confidence to conquer the world one step at a time.
To follow the project and for the latest #KrushGoodness updates, connect with Krush online: